One small team across the whole line.
We solve problems, connect systems and build the digital infrastructure businesses need to perform.
ROODTSQUARED LTD is a UK technology partner. The people you meet on the discovery call are the people who do the work, from diagnosing the problem to running what gets built.
Decades of combined experience
Expertise across eight disciplines
Digital marketing, development, coding, AI, CRM, sales processes, infrastructure and project delivery.
One commercial goal: revenue growth
Team and experience
Michael Roodt
AI, automation and engineering
Michael has more than 20 years of experience taking digital, data and AI projects from concept to live systems. He leads solution architecture and delivery, turning business problems into scalable tools, integrations and automation.
Phil Herrington
IT governance and infrastructure
Phil brings nearly 20 years of experience across IT controls, service transformation, cloud infrastructure and licensing. He helps ensure RoodtSquared solutions remain secure, resilient and well governed as they scale.
Tom Eaton
Sales process and CRM optimisation
Tom specialises in sales process design and CRM optimisation. His business development and account management experience helps clients improve lead qualification, follow-up, pipeline visibility and reporting, creating a clearer path from prospect to customer.
Around us is a wider bench we bring in as the work needs: SEO and digital marketing, paid media, sales process and CRM, and cybersecurity.
One connected delivery model
- 01
Diagnose
Find the commercial or operational problem.
- 02
Design
Shape the right solution.
- 03
Build
Create and connect the tools.
- 04
Implement
Fit the solution to the client's team and systems.
- 05
Improve
Measure performance and refine the solution.
Every solution fits the client's people, systems and commercial priorities.
Our core values
Solve the Real Problem
We recommend and build technology only when it solves a genuine commercial or operational problem.
Make Technology Useful
We turn AI, automation and digital systems into practical tools that save time, strengthen decisions and support revenue growth.
Work as a Partner
We become part of the client's journey rather than acting as a one-off supplier.
Keep It Clear
Our advice is honest, transparent and focused on what the client genuinely needs.
Build for Lasting Improvement
We build connected, scalable solutions that can develop as the business grows.
In five words: Problem-solving. Practical. Collaborative. Clear. Progressive.
Work with the people who build it.
No account managers in between. Start with the problem that matters most.
Talk it through with us. No obligation to go any further.