Skip to content
ROODTSQUARED

Line 03Web builds and digital platforms

Web Builds and Digital Platforms

For growing organisations whose website should be creating opportunities and is not.

The site looks fine, but it is slow, hard to update, invisible in search and nobody enquires.

Before and after

Typical challenges

  1. The site is slow on phones and scores badly on performance checks.

  2. Updating it means waiting for someone, or breaking something.

  3. Enquiries arrive by email, if they arrive, and go nowhere in particular.

  4. Search traffic has flattened and nobody knows why.

What RoodtSquared does

  1. Design the site around the journeys that lead to an enquiry, a booking or a sign-up.

  2. Build it mobile-first on a modern, component-based stack with no WordPress dependency.

  3. Set up the structured content you need to edit, and nothing you do not.

  4. Connect lead capture to your CRM, and measurement to GA4 and Search Console.

  5. Host, monitor and maintain it, with performance and accessibility checked before launch.

What you receive

  1. A fast, accessible website that meets Core Web Vitals and WCAG 2.2 AA.

  2. Lead-capture journeys that create or update a lead in your CRM.

  3. Simple editing for the content that changes.

  4. Portals, calculators or recommendation tools where they earn their place.

  5. Managed hosting, monitoring and a documented recovery process.

Outcome: High-performing, SEO-optimised websites, portals and lead-capture journeys built around commercial goals.

We build fast, well-structured websites, customer portals and tools that are designed around what the business needs to happen next, and we host and look after them without a plugin treadmill.

How we deliver it

The same five stops as every RoodtSquared engagement, fitted to this service.

  1. 01

    Diagnose

    Audit the current site, its traffic and what the business needs it to do.

  2. 02

    Design

    Sitemap, journeys, content plan and the design system.

  3. 03

    Build

    Build, content, integrations and testing across devices.

  4. 04

    Implement

    Launch with redirects, analytics and search set up.

  5. 05

    Improve

    Review search, behaviour and lead data, and iterate.

Tools and integrations

  • Astro and modern frameworks
  • Netlify hosting and CDN
  • CRM-connected forms
  • GA4 and Search Console
  • Lighthouse and accessibility testing

An example

Therapy Works is a live practice site built to feel safe before it feels designed, with one clear enquiry route.

Therapy Works mark
Live

Therapy Works

Practice site

Problem
A counselling practice whose site had to feel safe before it felt designed.
What we built
Trust-building content, a clear service journey and one focused enquiry route.
Outcome
No published outcome yet. We only state results we can evidence.
  • Web builds and digital platforms
Read the project

Questions people ask

  1. Why not WordPress?

    WordPress can work, but it comes with plugin updates, security patching and performance trade-offs that most small organisations do not want to own. We build static, component-based sites that need none of that.

  2. Can we edit it ourselves?

    Yes. We set up structured content for the things that change, such as projects, articles, team and FAQs, and keep the editing deliberately simple.

  3. Do you do the content?

    We can draft it with you, or structure the site around content you supply. Either way it is written for people first and search second.

  4. What about hosting and security?

    We host on managed infrastructure with a CDN, HTTPS, secure headers, backups and monitoring, and we document who is responsible for what.

Let's start with the problem that matters most.

One conversation to work out whether this is the right line, and what the first stop would be.

Talk it through with us. No obligation to go any further.