Line 04Search visibility and lead generation
Lead Generation and Data Enrichment
For sales and marketing teams who need a better prospect list and a repeatable way to work it.
Outreach goes to the wrong people with the wrong information, and the good prospects are buried in a list nobody trusts.
Before and after
Typical challenges
The prospect list is old, incomplete or bought from someone who sold it to everyone.
Qualifying a lead takes longer than contacting it.
Campaigns are one-offs that nobody can repeat.
Follow-up depends on whoever remembers.
What RoodtSquared does
Define the ideal customer with the people who sell to them.
Build the prospect pool from legitimate sources and enrich it with the information that matters.
Qualify and score prospects so the team starts with the best ones.
Set up outreach workflows and the CRM steps that follow.
Report on what converted so the next campaign is better.
What you receive
A defined, documented ideal customer profile.
A prospect pool with the right fields filled in.
Qualification and scoring you can explain.
Outreach workflows connected to your CRM.
Reporting on reach, response and conversion.
Outcome: A more relevant prospect pool, better information and repeatable outreach workflows.
We define who you actually want to reach, build and enrich the prospect data from sources you are allowed to use, and set up outreach workflows your team can run every week.
How we deliver it
The same five stops as every RoodtSquared engagement, fitted to this service.
- 01
Diagnose
Understand who buys, why, and where the current list fails.
- 02
Design
Profile, sources, qualification rules and the outreach sequence.
- 03
Build
Build the data and the workflows, with consent and compliance built in.
- 04
Implement
Run the first campaign with the team.
- 05
Improve
Review results and refine the profile and the sequence.
Tools and integrations
- Prospekta, our own lead research tool (beta)
- Public-record and licensed data sources
- CRM integration
- Email and outreach tooling
- Consent and suppression handling
Often runs alongside
An example
No published client example yet. Prospekta, our own lead research tool, is in beta.
We do not publish an example for a service until there is a project we can name and a client who has agreed to it.
Questions people ask
Is this compliant?
We only use sources you are permitted to use, record the lawful basis, honour suppression and consent, and build the outreach so people can opt out easily.
Do you run the outreach for us?
We set it up so your team can run it, and we can run the first campaigns alongside you.
What is data enrichment?
Adding the fields that make a prospect usable: the right contact, the role, the company size, the trigger that makes them worth contacting now.
Can you guarantee a number of leads?
No, and we would be wary of anyone who does. We can show you reach, response and conversion as they happen and improve each one.
Let's start with the problem that matters most.
One conversation to work out whether this is the right line, and what the first stop would be.
Talk it through with us. No obligation to go any further.