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ROODTSQUARED

Line 04Search visibility and lead generation

SEO and AI Search Visibility

For organisations that need to be found, in search results and in the answers AI assistants give.

People are searching for what you do and finding someone else, and the AI tools they ask have never heard of you.

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Before and after

Typical challenges

  1. The site has technical problems that stop pages being indexed or ranked.

  2. Content is written about you rather than for the person searching.

  3. Local searches do not show you where you operate.

  4. AI assistants summarise your competitors and leave you out.

What RoodtSquared does

  1. Audit the technical foundations: speed, structure, indexing, metadata and structured data.

  2. Map the search intents that matter and assign each one a page.

  3. Write or restructure content so it answers clearly and stands on its own out of context.

  4. Set up local search signals and the measurement to track them.

  5. Make the site legible to AI systems: explicit services, audiences, authorship and evidence.

What you receive

  1. A technical audit with the fixes made, not just listed.

  2. A page-by-page intent map with no two pages competing.

  3. Content built around real buyer questions.

  4. Structured data, sitemaps and metadata in place.

  5. Reporting from Search Console and GA4 you can read in a minute.

Outcome: Stronger technical foundations, useful content and clearer signals for search engines and AI systems.

We fix the technical foundations, structure the site so search engines and AI systems can read it, and build content that answers the questions your buyers actually ask.

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How we deliver it

The same five stops as every RoodtSquared engagement, fitted to this service.

  1. 01

    Diagnose

    Technical audit and a look at what people search for and find.

  2. 02

    Design

    Intent map, content plan and technical fix list.

  3. 03

    Build

    Fixes, content and structured data.

  4. 04

    Implement

    Publish, submit and verify.

  5. 05

    Improve

    Monthly review of visibility, traffic and what converted.

Tools and integrations

  • Search Console and GA4
  • Structured data (schema.org)
  • Technical SEO tooling
  • Local search listings
  • AI visibility checks

Often runs alongside

An example

Green Home Report is a live free tool built to be found by homeowners searching for a straight answer.

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Green Home Report mark
Live

Green Home Report

Property analysis

Problem
Homeowners asking whether solar or a heat pump would pay off, with no simple way to get a straight answer for their own house.
What we built
A free analysis tool that turns an address into a plain-English report, with a customer journey built to capture the next conversation.
Outcome
No published outcome yet. We only state results we can evidence.
  • Web builds and digital platforms
  • Custom AI tools and applications
  • Lead generation and data enrichment
Read the project

Questions people ask

  1. What is GEO?

    Generative engine optimisation: making your site and content clear enough that AI assistants cite you accurately when people ask them. It builds on good SEO rather than replacing it.

  2. Can you guarantee rankings?

    No. Nobody controls the search engines. We can fix what is in your control and show you the effect.

  3. Do we need lots of new content?

    Often less than you think. One page that answers a question well beats ten that circle it.

  4. Does this work with our existing site?

    Usually, yes. If the platform itself is the problem we will say so and show you the options.

Let's start with the problem that matters most.

One conversation to work out whether this is the right line, and what the first stop would be.

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Talk it through with us. No obligation to go any further.